KAISHA, the Japanese Corporation - How Marketing, Money and Manpower Strategy make the Japanese World Pace-Setters,

By: James C Abegglen &

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KAISHA, the Japanese Corporation - How Marketing, Money and Manpower Strategy make the Japanese World Pace-Setters, by James C Abegglen & George Stalk Jnr
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Basic Books, New York - ISBN:0465037119, 1985. hardcover, 6½" x 9½", with dust jacket. Previous owner's name to front endpaper. VERY GOOD book in VERY GOOD unclipped dust jacket. This important book goes beyond generalizations and takes a hard-headed look at the real strengths and weaknesses of the 'kaisha' - the Japanese corporation - that are the driving force behind the Japanese economic surge. It is a very different Japanese Corporation today from that of twenty years ago. The authors reveal specific accounts of management at Honda, Canon, Toyota, and NEC. This book is filled with practical, quantitative information, expert advice, invaluable analysis, and stimulating reading.

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