CHRIST WAS AN AD MAN,

By: Robert C Pritikin

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CHRIST WAS AN AD MAN, by Robert C Pritikin
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Harbor Publishing, San Francisco - ISBN:0936602007, 1980. hardcover, 6¼" x 9¼", with dust jacket. Minor wear to jacket edges. VERY GOOD book in VERY GOOD unclipped dust jacket. This outrageous but thoughtful collection of true advertising case histories will enrage some professionals and expose some others. When the small advertiser discovers a few simple truths he will quadruple the value of his advertising budget. In this amazing new testament on advertising Robert Pritikin shows how hype, weaseling and subterfuge can sometimes lead to advertising success. But the miraculous advertising campaigns are born from deep convictions, inspiration and simple honesty.

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