The Art of Apple Branding. Australian Apple Case Labels and the Industry since 1788

By: COWLES, Christopher

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The Art of Apple Branding.  Australian Apple Case Labels and the Industry since 1788 by COWLES, Christopher & David Walker
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Hobart: Apples from Oz. 2005. Special issue in slip case - 500 copies, numbered and signed, with an original apple-case label inserted. Square 4to. 218pp, 64 colour plates on art paper, numerous other colour and b&w illus. Original cloth-textured papered boards with slip-case. Fine (new). ***A comprehensive coverage of the topic, and a beautiful book. Describes the growth of the industry and its way of life, with the focus being on the marketing of the product and in particular the use of case labels and other printed marketing material. Includes a 48-page illustrated 'Complete guide to Australian apple case labels' (in effect, a catalogue raisonné), biographies of label designers, and a list of the printers who produced the labels. .

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