Restoring Tourism Destinations in Crisis - A strategic marketing approach

By: Beirman, David

Show me the best price for this book
100% money back guarantee from BibliOZ.com. Books ordered may be returned for a full refund if they are not as described. Delivery is guaranteed - or your money back. Our staff are available to answer your questions and deal with any problems that arise.

Books ordered may be returned for a full refund if they are not as described. Delivery is guaranteed - or your money back.

Restoring Tourism Destinations in Crisis - A strategic marketing approach by Beirman, David
  • BibliOZ.com secure payment
  • New Zealand Book Sellers
  • Australian Booksellers Association

BibliOZ.com is operated by BiblioQuest International Pty Ltd, an Australian-owned and operated company and the region's leading book search service since 1994.

Order online or by phone

AUS 1800 067 877 NZL 0800 771 773 INT +61 2 4861 7666

 

What our customers say...

"Excellent service, communication and delivery"

"Easy to use and always find what I want"

LAST ITEM HELD MATCHING THIS TITLE STATED:

Allen & Unwin: Allen & Unwin, 2003. This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism.Perry Hobson, Head, School of Tourism and Hospitaliy Management, Southern Cross University and Editor-in-Chief Journal of Vacation Marketing.Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays.The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.This is an invaluable reference for tourism managers anywhere in the world, and<p>. Paperback. New.

Other Books From BibliOZ.com


100 Years The Australian Story by Kelly, Paul
The Big Hunt by MacDonnell, J E
Shark by Zane Grey (Edited By Loren Grey)
The Grade Lesson Books in Six Standards Especially adapted to the English and Scotch Revised Codes (Sixth Standard) by E.T STEVENS and Charles HOLE