Electric Dreams - Designing for the Digital Age

By: Redhead, David

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Electric Dreams - Designing for the Digital Age by Redhead, David
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V&A Publications: A&C Black, 2004. In the last decade, design in the consumer electronics market has moved from the sidelines to centre stage. Personal computers, mobile phones and all manner of digital products have become essential lifestyle accessories as well as the vital tools with which we organise our lives. From Macs to mobiles, Siemens to Samsung, Electric Dreamstells the stories behind the products that are transforming our modern world.Electric Dreamscharts the seismic shifts that have transformed the monochrome product world of 1980s consumer electronics into a 21st century landscape full of shape, colour and variety. It considers the economic and technological imperatives which brought design to the heart of electronic innovation and marketing culture.David Redhead focuses on key companies such as Apple, Nokia and Palm and examines how designers such as Jonathan Ive, Frank Nuovo and IDEO have given form to the innovative technologies that surround us. Based on interviews with designers and commentators and illustrated with a wealth of cutting-edge products, Electric Dreamsis essential reading for anyone interested in contemporary design, technology and fashion.<p>. Paperback. New.

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