The Brand Marketing Book; Creating, Managing, and Extending the Value of Your Brand

By: Marconi, Joe

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The Brand Marketing Book; Creating, Managing, and Extending the Value of Your Brand by Marconi, Joe
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Chicago: NTC Business Books, 2000. XVI, 251 pages, bibliography and references, index, some black-and-white photography throughout the book. Original dustwrapper. The Brand Marketing Book explores the basics of Brand marketing and the tailoring of marketing efforts designed to further the name and equity of a specific good or service, differentiating it in a saturated market place, and create a loyal following of customers. The author reveals the marketing strategies behind many brands that are household names, as well as the marketing planning pitfalls of those companies who failed to make their product or service memorable or whose brands got into trouble.. First Edition. Brown Vinyl. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. Marketing.

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